Canadian TV Advertisements

 

White people are more likely to be represented, and in a positive light, than blacks or Asians in Canadian television advertisements. A friend of mine here in Canada who works with marketing and TV ads told me that most Canadian companies would rather have Caucasians in their TV ads than any other ethnic group.

So I asked her why, and the answer was that caucasians’ appearance sells better than any other ethnicity and therefore companies are 95% more likely to hire white actors for their advertisements.

I got nothing against white people and in fact I got married with one! Now I think hilarious when companies say white people sells better than any other ethnic group when here in Canada 95% of the population are immigrants and most of them are not even white people.

This friend of mine also mentioned that many Canadian companies call white people good business for TV ads. In other words any other ethnicity in their TV ads would be bad for business.

I rarely see Jamaicans, Japaneses, Muslims and Latins to show up on TV ads, true they may show up sometimes, but that is rare!

So this is funny enough cause 99 % of these companies customer base are immigrants,  they hire white actors to do their ads because they are good for business and immigrants are supposed buy their products.

 

What do you think? Do you think white people’s appearance sells better than any other ethnic group’s appearance for TV ads?

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